8.1 Proposed Primary Target Audience
Demographic
Age : 18 to 23 years old Gender : Male and Female
Education : Secondary, undergraduate and postgraduate
Occupation : Students
Income Range : RM400 – RM800
Allowance : RM200 – RM500
Race & Ethnicity : All races
Geographic Location : Urban
Physiographic
Perception : Consumers who want something in a short time without waiting for long, seek for materialistic, image appearance, social awareness, high quality food and services.
Learning : Newspaper, social network, magazines, blogs, friends.
Motivation & Needs : Good service, feel the delicious and satisfaction of food while enjoy the environment in the restaurant.
Attitude and Personality : Loyalty, value for time, brand and taste conscious
Lifestyle : Workaholic/ busy and passion with their work with standard society who cares of being together with family and friends
8.2 Proposed Secondary Target Audience
Demographic
Age : 24 to 28 years old
Gender : Male and Female
Education : Undergraduate and postgraduate
Occupation : Working adults
Income Range : RM1000 – RM2500
Allowance : RM500 – RM1500
Race & Ethnicity : All races
Geographic Location : Urban
Physiographic
Perception : Consumers who want something in a short time without waiting for long, seek for materialistic, image appearance, social awareness, high quality food and services.
Learning : Newspaper, social network, magazines, blogs, friends.
Motivation & Needs : Good service, feel the delicious and satisfaction of food while enjoy the environment in the restaurant.
Attitude and Personality : Loyalty, value for time, brand and taste conscious
Lifestyle : Workaholic/ busy and passion with their work with standard society who cares of being together with family and friends
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